Interview with Wynn Crawshaw

With nearly a decade of experience, AJ Park client Wynn Hamlyn has carved out a unique space in the fashion industry, blending technical skill with innovative design.

This interview explores Wynn's unconventional journey from land surveying to fashion, and how he navigates the complexities of protecting his creative work while collaborating with artisans and craftspeople. The conversation highlights the importance of clear communication in these partnerships and Wynn's philosophy that in fashion, IP is nuanced and it’s about protecting what truly matters.

Key takeaways

IP and craftsmanship

Wynn shares that much of what they create, particularly in craft, is not easily replicable, making it less of a target for fast fashion. He suggests that the unique techniques they employ, although inspired by other artisans, are intricate and not simply commodified. The value lies not just in design, but in the craftsmanship and techniques that differentiate a brand.

Confident, interested, and off-beat

Words to describe a "Wynn Hamlyn person"

Collaborative relationships

When discussing collaborations, Wynn highlights the importance of upfront communication regarding IP rights and remuneration. This underscores the necessity for transparency in creative partnerships to ensure that all parties feel valued and protected, which is crucial in the fashion industry where collaboration is common.

Open Philosophy on IP

In fashion, IP is nuanced and it’s about protecting what truly matters, like a brand's identity and unique craftsmanship, while allowing room for inspiration. Wynn’s approach highlights the balance between safeguarding core elements and embracing creativity, recognising that some aspects, like intricate techniques, are less easily replicated.

Evolution of design philosophy

Wynn notes how his approach to design has matured over time, returning to the brand’s core principles rather than purely commercial pressures. This evolution can influence how IP is viewed, emphasising authenticity and long-term brand integrity over short-term gains. It suggests that a strong brand identity, rooted in unique IP, can lead to more sustainable success.